How it works
Digital signage shall be equipped with video camera
Camera detects people walking by
Cropped images of each person are analyzed by computer vision module to extract features for targeting
The system chooses most suitable advertisement based on received features and duration of person being in view
Advertisement is shown on screen for a person
Benefits
Pay-per-view
Possibility to create systems with payment based on the number of targeted ad views.
Online control
Manage your ad campaigns in real time via a web.
Intelligent targeting
The system analyzes a person’s appearance using computer vision technologies therefore building effective targeting.
Real contacts
The system accounts only real audience contacts with targeted ad. Possibility to conduct a full analysis of the completed advertising campaigns.
Forecasting
Possibility to forecast amount of targeted impressions for signage with exact location.
Usual targeting
Targeting based on non-individualized features as weather, date, time of day, location.
Targeting parameters
Biometrics
- Sex
- Age
- Height
- Weight
- Clothing size
Appearance
- Clothing and shoes parameters: type, fabric, style
- Search and comparison to the most similar clothing items from database
- Accessories: glasses, bags, backpacks
- Items hold hands: food, drinks, phones
- Hairstyles, makeup
Statistics
- Frequency of appearance of exact person in location of signage
- Time of regular interaction with signage
- Last interaction with signage
Other
- Groups of people: couples, families, children, tourists
- Personal vehicles: scooters, bikes, rollerskates, skateboards
- Pets
Possibilities
For signage owners
- Enhancing the effectiveness of signage for clients
- The increase in the number of clients for one signage without efficiency losses for advertisers
- Convenient platform for managing advertisements
For advertisers
- Enhancing the effectiveness of advertising
- Appeal to narrow target audience
- Calculation of contacts with audience
- Detailed analytics
Architecture
Use cases
Children's products
Parents with children recognition to advertise children's products.
Souvenirs
Tourist groups recognition for souvenirs and tours advertising.
Non-Standard clothing sizes
Recognition of people with non-standard clothing sizes for plus-size clothing advertising.